Cheryl is the Associate General Secretary of Singapore Kindness Movement. She is part of the Partnerships team at the Singapore Kindness Movement handling the Ground-Up Movements (GUMs) portfolio.
Together with her teammates, she works with GUMs interested to spread the message of Kindness and assists in moving them towards their goals through the facilitation of grant funding, publicity support and networking avenues.
Encountering new GUMs and witnessing their passion in doing good for the community are aspects of the job that she enjoys. She looks forward to connecting with GUMs on various causes, such as matters relating to environmental cleanliness, special needs awareness and mental health issues.