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groundup • /ɡraʊndʌp/ • noun. a self-organised group that voluntarily carries out a non-profit initiative to positively impact society.

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So, you want to change the world?

Get started with Singapore Kindness Movement's Ground-up Movement e-Playbook!

It's a comprehensive guide filled with useful info and case studies - from establishing your groundup to pitching it, event planning to marketing, and more!

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